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New Business Class seats and cabin product being introduced by Icelandair

The new AvioInteriors seats comprise the "Andromeda" product in Business Class, and the Centaurus style in Economy Class.

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New Business Class seat for IcelandairNew Business Class seat for Icelandair

Photos above for illustration purposes only - these are the Product illustrations provided by AvioInteriors and do not represent final colouring or finishes for the Icelandair Business Class product programme.

Icelandair has signed an agreement to purchase a new Inflight Entertainment system from Thales, and new seats from Avio Interiors.

Jon Karl Olafsson, CEO of Icelandair Group said "these contracts embody our decision to totally renew all interiors of our Boeing 757 fleet, and are also a clear statement that Icelandair intends to offer full service on board. This purchase agreement has been in preparation for a long time and has been included in our budgets".

"We fly on relatively long routes, most of them being 3-5 hours long. The development we see in the airline industry is that people want high quality entertainment on such long flights and that offers us great business opportunities and a competitive edge. We are determined to be among leading airlines in offering favourable fares, but at the same time develop a profitable operation in connection to entertainment, shopping and services for our passengers" said Olafsson.

The new AvioInteriors seats comprise the "Andromeda" product in Business Class, and the Centaurus style in Economy Class.

The Inflight Entertainment system to be installed will give each passenger access to a computer screen and a control panel with a broad entertainment selection.

"With this agreement we are acquiring hardware and software that can be developed to meet the requests and needs of our passengers. Now we envisage that every passenger will have access to and can choose from a broad selection of new movies, TV programs, music, books, e-magazines and games. In addition to this the technology enables the passengers to download and buy music and other digital products such as computer games as well as ordering various goods and services at their destination. At the same time the passengers can monitor the flight and get information about airports, departures, arrivals and etc. Some of these services will be free of charge for passengers, but the new technology also opens considerable revenue possibilities for Icelandair" said Olafsson.

The new seats and Inflight Entertainment system will be installed in all of Icelandair's Boeing 757 aircraft, commencing in Autumn 2007 and due to be completed by Spring 2008.



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