Photos above for
illustration purposes only - these are the Product illustrations provided by
AvioInteriors and do not represent final colouring or finishes for the
Icelandair Business Class product programme.
Icelandair has signed an agreement to purchase a new Inflight
Entertainment system from Thales, and new seats from Avio Interiors.
Jon Karl Olafsson, CEO of Icelandair Group said "these contracts embody
our decision to totally renew all interiors of our Boeing 757 fleet, and
are also a clear statement that Icelandair intends to offer full service
on board. This purchase agreement has been in preparation for a long
time and has been included in our budgets".
"We fly on relatively long routes, most of them being 3-5 hours long.
The development we see in the airline industry is that people want high
quality entertainment on such long flights and that offers us great
business opportunities and a competitive edge. We are determined to be
among leading airlines in offering favourable fares, but at the same
time develop a profitable operation in connection to entertainment,
shopping and services for our passengers" said Olafsson.
The new AvioInteriors seats comprise the "Andromeda" product in Business
Class, and the Centaurus style in Economy Class.
The Inflight Entertainment system to be installed will give each
passenger access to a computer screen and a control panel with a broad
"With this agreement we are acquiring hardware and software that can be
developed to meet the requests and needs of our passengers. Now we
envisage that every passenger will have access to and can choose from a
broad selection of new movies, TV programs, music, books, e-magazines
and games. In addition to this the technology enables the passengers to
download and buy music and other digital products such as computer games
as well as ordering various goods and services at their destination. At
the same time the passengers can monitor the flight and get information
about airports, departures, arrivals and etc. Some of these services
will be free of charge for passengers, but the new technology also opens
considerable revenue possibilities for Icelandair" said Olafsson.
The new seats and Inflight Entertainment system will be installed in all
of Icelandair's Boeing 757 aircraft, commencing in Autumn 2007 and due
to be completed by Spring 2008.